John PabiNtifo

Miro Meetups Ambassador
Product Manager, Digital Lending
Dalex SWIFTBambooAchieve by PetraRestoCloudUnileverBitsikaHekimaxMiroCODEDDalex SWIFTBambooAchieve by PetraRestoCloudUnileverBitsikaHekimaxMiroCODED

Hey!

I'm Pabi, a product manager based in Accra. I build digital products for fintechs and help founders take ideas from sketch to shipped.

Over the years I've launched investment apps, loans, mortgages, crowdfunding and insurance products across the digital finance ecosystem. These days I lead digital lending products at Achieve by Petra.

On the side, I lead product at RestoCloud and built GetSika, a free tool that helps Africans see what they can actually afford to borrow. I write about fintech in Africa, mentor at BSC and Fidelity, speak on panels for ALX and Enactus, and volunteer with Project Hope.

Say hello ↗

Featured Projects

Most people don't want a loan. They want school fees paid, a shop restocked, a dream that survives the month. I build products that meet them there.

What I do

Lending Product Strategy

Pension Backed CreditSecured CreditLender PartnershipsFinancial Modelling

Borrower-Side Tools

GetSikaAffordabilityAccess

Fintech Writing

B&FTFinextraThought Leadership

Growth & Marketing

SEOGuerrilla CampaignsGo-to-Market

Founder Mentoring

MVPsCustomer DiscoveryValidation

Kind words

"John convinced us to rethink who our product was really for. He led the shift to self-service, and our app went on to outperform our entire agent network. He takes strategic risks, and they show up in the numbers."

JJ
Joe JacksonCEO, Dalex Finance

"I've had the opportunity to work with John, and what stands out most is how intentional he is. Every decision, from product design to customer communication, is well thought through, with technology always at the heart of solving real problems."

VO
Vanessa OdoiInvestment Analyst, Venture Capital Trust Fund

Press and Features

Citi Newsroom

How CODED is using Miro and AI to drive Ghana's $2.4bn creative sector

Co-hosted a build sprint with 60 developers, and taught teams to plan their products in Miro before writing a line of code.

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B&FT

Why most loan products are designed backwards

Loan products start from the lender's spreadsheet. Here's what changes when you start from the borrower's life instead.

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B&FT

The missing layer in the lending market: Borrower decision infrastructure

Fintech has built plenty of tools for approving loans and almost nothing to stop people taking loans they'll regret.

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B&FT

The next generation of loan products in West Africa

Building credit around the borrower instead of the lender's spreadsheet.

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Zed

Instant loan platforms face growing concerns over borrower risks

Press coverage on instant loan platforms and the risks borrowers carry.

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Miro

Lessons from the AI Fashion Hackathon: Using Miro in Accra, Ghana

A community write-up on running the CODED AI Fashion Hackathon with Miro.

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Finextra

Ghana's Rate Cuts Are Working. Just Not for the Borrowers Who Need Them Most

Rates are falling, but the savings aren't reaching the people who borrow the most.

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Finextra

The Great Unbundling

How AI and no-code tools are rewriting who gets to build fintech in Africa.

Read ↗

Let's talk.

Need product advice, help validating an idea, or a hand shaping an MVP? I've helped 15+ clients get unstuck. Drop a note, or grab time directly.

Book a 30-min call ↗